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Financial sector

Financial sector


The Hungarian financial penetration rate is still far below the average of the European Union. Therefore the Hungarian financial sector holds an abundance of growth potential. Thus up to date market information is one of the key elements of exploiting these potentials. In building and extending a portfolio of products requires possessing data about the expectations of existing and potential customers.

Our company offers extensive market research services for the consumer, entrepreneurial and commercial segments. The range of services for the financial sector include the following:

  • Segmentation of the consumer market,
  • Consumer behavior in relation to the financial sector and its services,
  • Product and concept testing,
  • Monitoring consumer satisfaction,
  • Monitoring customer service satisfaction,
  • mystery shopping, mystery calling,
  • Analysis of internal and external corporate image,
  • Preliminary testing effectiveness of advertising and marketing campaigns.